When it comes to writing copy and content, I’m as adaptable as a Swiss-army knife.
I’m just as effective at writing punchy headlines as I am long-form blog posts—all while capturing the right tone of voice and style for your company.
But a quick heads up: Because I ghostwrite for companies under non-disclosure agreements, there are many more examples that I can’t include in my portfolio, such as:
- Press releases
- Customer-engagement content
- Video and commercial scripts
- Website copywriting, blogs, and emails
Take a peek at some examples of how I’ve helped businesses develop their brand, grow their audience, increase organic SEO traffic, or craft a voice that grabs the attention of their customers.
Need more info? Feel free to contact me for more details about my past work or to request a written sample for you.
Website Copywriting
Home, About, Services, Case Studies, Contact for the web/app developer SB Konzept.
How do you attract qualified leads while filtering out those that aren’t looking for your services?
With clear, intentional copy that conveys what you do and for whom.
This is what I delivered for the SB Konzept on every page in order to maximize conversions from qualified leads.
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How do you have potential clients appreciate all of the value your company provides? By making each member of your team play a key role in explaining why you’re the best. Instead of dry, dull descriptions about education and accomplishments, I made each bio a dynamic chapter of the company’s story.
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Home, About, Education, Marketing, and Specialties pages for the meat and seafood distributor Selza International.
My copy has helped them attain better, higher-paying customers thanks to messaging that gave Selza the voice they were looking for. Their copy clearly establishes their advantage over their competition, motivating potential clients to choose them as thee go-to distributor.
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Home, About, Zero-Fee Processing, and Contact pages for the payment processing company Progressive Payment Solutions.
To cut to the chase, I made their value immediately apparent by focusing on the #1 thing that customers are looking for in their market: savings. Unlike their competitors, PPS now clearly and intentionally defines how they provide what their customers look for, increasing conversions and lowering bounce rates.
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Home, Factoring, About, Eligibility, Investors, and News pages for the fintech company Factris
Clients immediately understand Factris’ value in each page—which is no easy task, given the huge variety of clients they attract. My clear, concise, dynamic copy has greatly increased conversion rates and help them distinguish themselves from the competition.
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Home, About, Services, Contact, and Bios for Investment Firm CMA
Financial services can all seem the same. That’s why I made their services customer-oriented, focusing on what they accomplish for their investors instead of focusing on company superlatives. Spicing up their bios, I told each member’s story, focusing on why they’re a great fit instead of doling out dry accolades.
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Team bios for Executive Title Services
Who wants to read where you went to school or where you worked before? Humans are attracted to stories, not statistics. That’s why I made each team member a character telling the story about how ETS provides unbeatable service and value for anyone looking to buy a home.
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Landing page for the software company StatWindow
When your company offers one product, you only need a single page. However, that also means you get only one shot at turning readers into believers in your product – which is exactly what I accomplished for StateWindow through clear, concise copy that conveys what they do, for whom, and how.
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About page and bios for the real estate company Carlson Orange
To quote Connie Carlson after writing her bio, “Wow! I see why you get paid the big bucks!”. Why was Connie so pleased with my work? Because I took a creative approach to her About page and bios, writing them as stories where the client is the hero and the real estate company and its team are contributing characters. Why? Because readers cares about themselves, not about a business.
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Home, Landing, Product, and About pages for the patio, decking, and railing company American Patio Concepts.
After providing key insights by researching both their offerings and their competition, I set their company apart with an upper-echelon tone of voice to resonate with their target demographic. I also helped them connect readers with their brand through storytelling.
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Home, Services, and About pages for business/success coaching at Outlast LLC.
I helped them turn leads to clients by zeroing in on messaging that highlights their true value. And even though I avoid jargon at all costs, I helped them walk the fine line between relatability and authority.
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Home, About, Shippers, and Carriers page for the trucking/shipping company Reynolds Transport.
By identifying what sets them apart from the competition, I helped craft messaging that resonates with a key demographic they target. Significant research went into describing their services and products in a compelling, concise way that built authority. They can now confidently bid on bigger clients with the right messaging to back them up.
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Home, Services, and About page the logistics company PLG.
In order for PLG to break into a developing market, I provided copy that clearly highlights PLG’s unique value as a an eco-friendly logistics company. They now have an advantage on their competition by leading with the very features their clients are looking for.
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Landing Page and About Page for a furniture designer and builder. This needed to showcase both the makers abilities and credentials while also showcasing why the customer should choose them over a competitor. It became an instrumental part of the conversion process, allowing for higher rates thanks to increased demand.
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Blogs + Articles + Content Creation
Blogs for SaaS company Foreworth
I helped break down complex subjects into understandable, actionable terms for this software company’s blogs.
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Blogs for the payment processing company Progressive Payment Solutions
What I’m most proud of with these blogs is making a relatively dry subject compelling by focusing on the value of what they’re learning. This has grown PPS’ authority and SEO rankings, helping them consistently bring in new clients for a strong project ROI.
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Pillar content articles for a Law Firm’s Website.
Optimized for both SEO and for their target audience, these peruasive and informative articles provide clear answers to legal questions while also solidifying the law firm as the definitive voice in legal council.
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Articles written for the DIY website The Family Handyman.
Taking an authoritative yet approachable tone, I’ve helped increase organic traffic with these SEO-friendly articles that grow their brand and increase their reach.
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Blog published on foreverbride.com written for Tinge Photography.
This blog established her authority as a photographer and increased her website traffic, putting her in front of countless future clients looking for an engagement photographer. I focused on her brand’s unique tone of voice: playful and fun, while also meaningful.
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Fintech and business blogs for fintech company Factris
As Factris continues to grow, so does their need for fresh, engaging content. It has been my privilege to help them improve their brand image while increasing their influence in the financial world.
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B2C Copy
Over 120 dog toy descriptions that are parodies of luxury brands, such as ‘Pawda’, ‘Starbarks’, or ‘Arfsolut’, written in a light-hearted, pun-heavy tone that makes customers smile from ear to ear as they add them to their online carts.
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Real estate listings for a realtor. I was limited to only 300 characters, which is a serious challenge to write something appealing and motivating without losing substance. Therefore, each word needed to entice the prospective buyer into wanting to know more. I’ve helped her sell numerous homes with rich, vivid descriptions highlighting the advantages of each dwelling.
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Email Copy
Monthly Newsletter and Welcome Sequence for the payment processing company PPS
People don’t want a 400 page novel in their inbox. That’s why emails need to be clear, readable, friendly, and most importantly above the fold (in other words, don’t make them scroll!). This is what I accomplished every month for PPS, along with providing a friendly, value-rich welcome sequence.
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Welcome sequence for investors from the fintech company Factris
A keen understanding of your audience is crucial to get your email read. In this case, investors don’t care about anything else besides returns – which is why I focused on why they can have complete confidence that investing in Factris was the best choice for healthy returns.
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Ready to start creating beautiful content, compelling copy, or engaging emails?
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