When it comes to copywriting, I’m as adaptable as a Swiss-army knife.
I’m just as effective at writing punchy headlines as I am long-form blog posts—all while capturing the right tone of voice and style for your company.
But a quick heads up: Because I ghostwrite for companies under non-disclosure agreements, there are many more examples that I can’t include in my portfolio, such as:
- Press releases
- Customer-engagement content
- Video and commercial scripts
- Website copywriting, blogs, and emails
Take a peek below at some examples of how I’ve helped businesses develop their brand, grow their audience, increase organic SEO traffic, or craft a voice that grabs the attention of their customers.
Need more info? Feel free to contact me for more details about my past work or to request a written sample for you.
Home, About, Education, Marketing, and Specialties pages for the meat and seafood distributor Selza International. My copy has helped them attain better, higher-paying customers thanks to messaging that gave Selza the voice needed to clearly establish their advantages over their competition. I helped take Selza’s brand to the next level by carefully crafting a tone that helps their clients choose them as thee go-to distributor.
Home and Cash Discount Program pages for the payment processing company Progressive Payment Solutions. To cut to the chase, I made their value immediately apparent by focusing on the #1 thing that companies are looking for in their market: savings. Unlike their competitors, PPS now clearly and intentionally defines how they’re exactly what their customers are seeking in a payment processing company, increasing conversions and lowering bounce rates.
Home, Landing, Product, and About pages for the patio, decking, and railing company American Patio Concepts. After providing key insights by researching both their offerings and their competition, I set their company apart and connected with the upper-echelon of their demographic through the perfect tone of voice. I also helped them create a meaningful connection with their brand through storytelling.
Home, Services, and About pages for business/success coaching at Outlast LLC. I helped them turn leads to clients by zeroing in on messaging that highlights their true value. And even though I avoid jargon at all costs, I helped them walk the fine line between relatability and authority.
Home, About, Shippers, and Carriers page for the trucking/shipping company Reynolds Transport. By identifying what sets them apart from the competition, I helped craft messaging that resonates with their very-specific demographic. Significant research went into describing their services and products in a compelling, concise way that built authority, allowing them to bid on bigger clients.
Landing Page for a videographer. The client wanted copy that was minimal but still fit with his brand—and, of course, copy that converted traffic into clients. Done, done, and done.
Landing Page and About Page for a furniture designer and builder. This needed to showcase both the makers abilities and credentials while also showcasing why the customer should choose them over a competitor. It became an instrumental part of the conversion process, allowing for higher rates to be advertised.
Blogs + Articles + Content Creation
Pillar content articles for a Law Firm’s Website. Optimized for both SEO and for their target audience, these readable, persuasive, and informative articles provide clear answers to legal questions while also solidifying the law firm as the definitive voice in legal council.
Articles written for the DIY website Family Handyman. Taking an authoritative yet approachable tone, I’ve helped increase organic traffic with these SEO-friendly articles that grow their brand and increase their reach.
Blog published on foreverbride.com written for Tinge Photography. This both established her authority as an experienced photographer and also increased her website traffic, putting her in front of countless couples who would be looking for an engagement photographer. I focused on her brand’s tone of voice: playful and fun, but also meaningful.
Blog entries for a Travel Blog. This is where I shine: telling vivid, sensory stories. Storytelling copywriting is instinctive to me—and happens to be my favorite way to help clients connect with their audience. Connect with me today and let me tell yours.
My proudest social copy posts have been for my side-projects creating artistic live-edge tables, and for my Peru travel posts. Worlds apart from one another, yet connected in vibrant aesthetics and minimalist copy.
Odds and ends
Real estate listings for a realtor. I was limited to only 300 characters, which is a serious challenge to write something appealing and motivating without losing substance. Therefore, each word needed to entice the prospective buyer into wanting to know more. I’ve helped her sell numerous homes with rich, vivid descriptions highlighting the advantages of each dwelling.
Contact me and let me know what copywriting itch you need scratching.
© 2020 Evan Postier – All Rights Reserved