About

(By the way, learn about my rates over here, or about what to expect when you work with me here)

My copywriting isn’t about me or about you—it’s about them.

Copywriting home page portrait

“WHO’S ‘THEM’???” You nervously ask.

I’m talking about the people most important to both of us: Your clients and customers.

So many companies get this wrong.

Because they can’t see the forest for the trees;

They think great copy and marketing means telling everyone about what them:
“We do this!”, “We offer that!”, etc.

But the fact is, I know your clients and customers want to hear about themselves:

  • What problem does your company solve for them?
  • How do you make their life easier?
  • What kind of experience is your customer looking for?

So if it’s just about them (your audience)…
and you (your business)…
where do I (Evan, the skinny white guy) fit into the picture?

Once I clearly understand both your business and your clients/customers, I provide you with the missing piece of the puzzle: your carefully-crafted voice, via copywriting and strategic content.

In short, I make your clients and customers look to you… by focusing on their needs and how you help them.

Which comes quite natural to me, since my favorite part is providing those perfect words that make an impact.

I write copy that gets noticed. That gets read. That resonates with your audience.

Forging a connection between you and your reader through the voice that’s just right for your company.
Showcasing what you do in a way that’s both strategy and art.
Most important, converting readers to clients and growing your business.

Another tool I can’t wait to unleash is crafting the perfect story…

Want to transcend any difference that separates us?
Then tell a story.

Watch a movie, check Instagram, listen to a song.
No matter the medium, it’s all just a way to tell a story.

It’s what we want to learn as human beings: the story behind each one of us.
We’ve been doing it for thousands of years, and we’ll keep doing it for thousands more.

Stories make powerful connections, and that’s why I love telling yours to connect you to your clients and make them believers in your brand.

One thing I’m sure of is that we all have a story to tell.
But sometimes, we just need someone who understands us and knows how to tell it.

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